1 March 2014

Trade fairs: Pure London

Part 2 of my trade fair adventures! You can find my first one about Spring Fair here.

Pure London, for me, was literally like heaven on earth; fashion, fashion and more fashion! I was like a kid in a sweet shop (literally as well as metaphorically; the amount of sweets we got given that day was amazing)! Pure is renowned for showcasing new up-and-coming brands as well as old favourites. It has 5 show sections; AGENDA (hero and sophisticated pieces), ALLURE (contemporary classics), ASPIRE (modern trend workwear and off-duty casual), SPIRIT (street style chic) and ACCESSORIES & FOOTWEAR (speaks for itself really)! There were also two catwalks, showcasing selected brands and trends.


Neon Rose


The catwalk located in the Spirit section showcased collections from emerging designers at the event. 

The main womenswear catwalk in the Grand Hall showed the latest ready-to-wear trends for next season. 

Fly London


Triple 7

From St Xavier

Julian Hakes

Here are some more favourites from the show:

I also spotted Amy from Mod Dolly, who is a blogging hero of mine! It was so nice to see that brands such as hers were being given the recognition that they deserved! That’s the wonder of Pure; you never know what you’re going to see round the next corner!

What’s your favourite up-and-coming brand at the moment?


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