Wednesday, 20 May 2015

Juicy Couture Fall 2015 Press Day

I have recently fallen in love with TRACE Publicity. After attending a sock styling day run by them at their offices (post about that up soon) and discovered what lovely people they are, I was super excited to be invited to the Juicy Couture Fall 2015 Press day run by TRACE. Held at the Regent Street store, I knew I was in store for a lot glitz and a hella load of pink. But I was mildly surprised...

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Upon entering and being shown around by my lovely friend Sophie, I discovered that the old Juicy had been slightly tamed. The collections contained a mixture of sophisticated fabrics in bright colours, to monochrome staples. It was almost like Juicy had a grown up from a matching tracksuit teenager to a fun life-loving 20 something. 

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We were constantly treated to canapes and Prosecco (who cares if it was lunchtime...), as well as a beautiful shellac manicure by MILK Beauty. Shellac is supposed to last for about 2 weeks before chipping, ideal for me as my nail varnish normally starts to chip after the first couple of days!!

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I was really intrigued by the tight quilted padding on these bags...a great twist on sports luxe! And the trainers are also one to watch too- who doesn't love a bit of studding?!

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The pink glitz hadn't disappeared completely of course...otherwise it wouldn't be Juicy Couture!

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"The Juicy Couture collection embraces the season with a freedom of expression and an effortlessly cool new look. A bold attitude and a glamorous allure make for an assertive yet feminine collection of luxe wear-now silhouettes that can take her from the streets of Downton LA to London's Chelsea scene."

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The key pieces I spotted were tweed overcoats, mod skirt suits, statement bomber jackets and a tonne of sequin embellishment. 

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"A mod rock-and-roll vibe of edgy leather, romantic florals, flirty A-lines, eyeliner and skinny jeans...the nouveau cool collection sets the tone for fall with a 60's and 70's remix of bold-yet-flirty looks with a bit of rebel edge."

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It wasn't just all luxe wear; we also got a peak at the lounge and sports wear! I can tell you now, the pajamas are super soft and the sports wear are definitely worth a look at- there were some awesome lined shorts to help your body breathe during exercise, and some awesome crop tops that I would consider wearing outside the gym...

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And last but not least, the kidswear. Which I'm seriously considering losing weight for. How adorable is this fur jacket?! I'm hoping and praying that they bring out an adult version of this, because I need this in my life!

What was your favourite piece from the Juicy Couture Fall collection?

Gx

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