18 July 2014

Guest post: What to Look Out for at the Edinburgh International Fashion Festival 2014

I love it when brands do guest posts, as it gives us a great insight into what's rocking their world at the moment! This time, we have the lovely Shopcade who are here to tell us about the Edinburgh International Fashion Festival 2014 which is well under way! So if you're heading there, here's what's in store for you next week!! Take it away Shopcade:


While summer in the UK can tend to be all about the music festivals that are happening the length and breadth of the country, there is also plenty going on for us fashion lovers to get excited about.
The third Edinburgh International Fashion Festival will adorn Scotland’s gorgeous capital city from 17 – 25 July 2014, and is an event that is growing bigger every year, no doubt helped by its position in the calendar.
What should you be looking out for if you’re headed to the Edinburgh International Fashion Festival 2014?

London College of Fashion Talks: New Horizons

This event, being held in the George Street Assembly Rooms at 12pm on Monday 21 July, is a must for anyone interested in any aspect of the fashion industry, whether you’re a fashion student, already work in the industry, or are looking to break into fashion in some way.
This collection of talks is put on by the London College of Fashion, a part of the University of the Arts London, and features a course leader discussing a variety of different aspects of the industry.
The talks will look at contemporary and luxury high fashion, along with bespoke and artisan brands, perfect for anyone interested in these areas or who is looking at expanding their fashion knowledge portfolio.  Specifically, the event will look at how the brands in question use visual communications and language to grow the brand and get their message out to the world.
London College of Fashion Talks: New Horizons is free to attend and no booking is required.

Menswear Salon

Menswear Salon is the event at the Edinburgh International Fashion Festival that will showcase some of the best-loved brands that are based in Scotland.
Another that is held at the Assembly Rooms, Menswear Salon will see Pringle, Hancock and Common People show off their latest collections, and this year they are joined by South Africa label Adriaan Kuiters.
Despite being a huge part of the fashion industry, it remains true to this day that men’s fashion can often be an afterthought when it comes to such shows and events.  No chance of that happening here, whatever your reason for seeking out men’s fashion.
These labels, plus others including Dunmore of Scotland and Obscure Couture, will also be attending the Makers Market events at the festival at the same venue.
·        Menswear Salon takes place on Tuesday 22 July at 5pm.
·        There are two Makers Market events, one on Monday 21 July from 12pm – 6pm, the second the following day from 10am – 6pm, giving you the opportunity to combine the two at one great venue!

Topshop: Fashion Forum Event

The Topshop name is always sure to get interest and this event is no different in that respect.  From 6:30pm on Tuesday 22 July, Topshop on Edinburgh’s iconic Princes Street hosts a panel discussion with fashion industry experts and some of the industry’s most popular bloggers.
If that isn’t enough to convince you, there’s a free drinks reception upon arrival for all attendees!  You’ll also get an exclusive look of what Autumn/Winter 2014 at Topshop will look like.  What could be better?
If you’re headed to the Edinburgh International Fashion Festival be sure to know the events you want to attend, and head back to us after you’ve been to tell us all about it!

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